If you've already sunk your teeth into a Hermès Kelly Picnic or Loewe's Anagram Basket Bag, you may presume that your vacation handbag collection is done and dusted; but check this out! Taylor Swift and Selena Gomez first brought AUPEN into the limelight last year, when they were seen wearing the Nirvana on multiple occasions. Lady Gaga was spotted at the Venice Film Festival clutching the Nirvana in one hand, and her Fiancée Michael Polansky in the other. Now, the popular Nirvana bag is available in a stunning crochet version.

Nirvana Noir, US$340

In partnership with LVMH, AUPEN has introduced a modern take on a purse first seen on Taylor Swift, priced at US$340. With its calfskin handle, soft woven body, and understated, logo-free style, this bag embodies quiet luxury. Impressively, the first drop sold out in just 20 minutes!

Photographed in the showroom of LVMH Métiers d’Art, from left to right: AUPEN’s Customer Experience Associate Nadia Rosli, AUPEN’s Production Associate Darrell Kong, Chief Brand Officer of LVMH Métiers d’Art Giuseppe Panico and Marketing Associate of LVMH Métiers d’Art Caterina Cosima Masoni.

In the weeks that followed, the online community has been buzzing about this new summer “It” bag. Customers love the Nirvana Crochet because it captures the current fashion trend of quiet luxury. Unlike most summer bags from big brands that feature bold logos, AUPEN reimagined the summer bag with a subtle, luxurious design.

1. It’s the epitome of quiet luxury

Nirvana Crochet is capturing hearts and turning heads for all the right reasons, our fashion editor said. This bag perfectly captures the quiet luxury trend by avoiding the typical flashy branding of major fashion houses. Instead, it features a subtle design, with a small gold-plated seed discreetly engraved with the AUPEN logo, adding a touch of elegance to the raffia body. It's chic, sturdy, and makes a statement without being over the top, making it an ideal choice for those who appreciate understated style.

2. It has a reasonable price point at $340

Almost all other designer summer purses are more expensive. The Prada crochet tote retails for US$2,050, while Loewe’s Paula Ibiza collection ranges from US$650 to US$3,250. For a purse that's more of an accessory than an investment piece, paying over US$400 seems steep. According to WWD, AUPEN’s LVMH partnership also means that price increases are on the way, and the Nirvana is set to be discontinued in coming weeks as the brand shifts its production to France.

Nirvana Crochet, US$340

3. It’s practical and versatile

AUPEN designed the Nirvana Crochet to be more than just a trendy summer accessory. It offers a luxurious look while being practical enough for everyday use. I can see it appealing to both professional women and fashion enthusiasts of all ages. The bag easily transitions from day to night, fitting everything you need like sunblock, cards, keys, and your iPhone. The bag is waterproof and sand proof. Also, it reflects heat to keep your belongings cool, unlike real leather bags that absorbs heat. And the best part, it is easy to clean with a wet wipe, with a bonus of being oil and sweat resistant. The only downside is the inability to fit a beach towel. But what's the harm when you look so cute.

You can wear it as a shoulder bag or carry it by the top handle, making it perfect for poolside relaxation or dancing at a beach club. With the fanfare surrounding the Nirvana Crochet and AUPEN’s products selling out quickly, if you spot one, it’s best to grab it while you can!

Here are some influencers styling the Nirvana Crochet Bag:

This article was sincerely referred from L'OFFICIEL
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