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From Taylor Swift To Hailey Bieber, Celebs Love This Handbag Brand

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Last fall, when Taylor Swift was photographed holding hands with Travis Kelce for the first time since the dating rumors started swirling, I found myself drawn to her other hand, which was holding some arm candy of its own in the form of an black shoulder bag with a braided strap from the brand Aupen. (I'm a fashion editor, after all, so accessory adoration comes with the territory.)

The relatively new accessories label launched in October 2022 and, as it stands, currently has around 49k followers on Instagram. However, don't let that fool you. Aupen already has quite an impressive list of celebrity clientele. Over the last year alone, Aupen's bags have been seen slung over the shoulders of everyone from Selena Gomez and Olivia Rodrigo to Gabrielle Union, Hailey Bieber, Kylie Jenner, Nina Dobrev, Emily Blunt, Jennifer Lawrence, and more. Just this week, Lindsay Lohan was spotted wearing a style from the brand to a party.

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Of course, given the sheer number of celebrity endorsements, you wouldn't be remiss to assume that Aupen's handbags and jewelry come with an equally celeb-worthy price point. However, the prices aren't as eye-watering as you'd think. For example, the bag spotted on Mrs. Bieber (dubbed Purpose) retails for under $200, while Swift's accessory (Nirvana) is slightly higher at $340. So, not cheap by any means, but more modest than the usual designer price tags.

Last fall, when Taylor Swift was photographed holding hands with Travis Kelce for the first time since the dating rumors started swirling, I found myself drawn to her other hand, which was holding some arm candy of its own in the form of an black shoulder bag with a braided strap from the brand Aupen. (I'm a fashion editor, after all, so accessory adoration comes with the territory.)

The relatively new accessories label launched in October 2022 and, as it stands, currently has around 49k followers on Instagram. However, don't let that fool you. Aupen already has quite an impressive list of celebrity clientele. Over the last year alone, Aupen's bags have been seen slung over the shoulders of everyone from Selena Gomez and Olivia Rodrigo to Gabrielle Union, Hailey Bieber, Kylie Jenner, Nina Dobrev, Emily Blunt, Jennifer Lawrence, and more. Just this week, Lindsay Lohan was spotted wearing a style from the brand to a party.

Of course, given the sheer number of celebrity endorsements, you wouldn't be remiss to assume that Aupen's handbags and jewelry come with an equally celeb-worthy price point. However, the prices aren't as eye-watering as you'd think. For example, the bag spotted on Mrs. Bieber (dubbed Purpose) retails for under $200, while Swift's accessory (Nirvana) is slightly higher at $340. So, not cheap by any means, but more modest than the usual designer price tags.

Keep scrolling to shop the exact Aupen bags spotted on celebrities.

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Taylor Swift

Last fall, Swift made headlines carrying the Aupen Nirvana Bag while out with Kelce. Although this image was deemed newsworthy for other reasons, I had my eyes on the asymmetric shape, a signature of the brand. This wasn't the first time Swift was seen sporting Aupen, though. The singer also carried this same style earlier in the summer.

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Emily Blunt

The Nirvana Bag has since become a reader-favorite product, according to our shopping data. The most recent celeb to be spotted carrying the viral bag is Emily Blunt. The Oppenheimer star posed with her bag in the color Ash next to Maestro's Carey Mulligan at the Oscar Nominees Luncheon in February.

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Blunt then sported the same style just a week later on her way to her Jimmy Kimmel Live appearance. But this time, she opted for the classic Noir colorway that matched her polka dot dress. And recently, Aupen has released a new version of the bag, named Nirvana Kiss with a thinner strap.

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Olivia Rodrigo

Meanwhile, Olivia Rodrigo recently brought her Aupen bag courtside to a Brooklyn Nets vs. Los Angeles Lakers basketball game. The singer was seen with the Joy Bag sitting on her lap as she took selfies with fellow singer Tate McRae.

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But months earlier, Rodrigo was first seen carrying the OG Purpose Bag in Noir when promoting her album GUTS. The Purpose Bag is perhaps the most popular Aupen style among celebrities. Even better: the celeb-approved affordable style comes in below $200.

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Hailey Bieber

Hailey Bieber has also been spotted carrying the asymmetrical shoulder bag several times. For example, she wore it with a silver strapless dress to the launch party for her skincare Rhode in the U.K.

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Gal Gadot

Continuing with the Aupen Purpose momentum, we spotted Wonder Woman herself carrying the style at the Los Angeles premiere of Barbie. Gal Gadot held her bag in the bright white Snow colorway to complement the pinstripes on her statement mini dress.

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Nina Dobrev

The Vampire Diaries star Nina Dobrev also appeared with her Purpose Bag in Snow last spring, posing with the popular style for a Netflix event.

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Blue Ivy Carter

We already know about Beyoncé’s power and influence, but what about Blue Ivy's? For the Renaissance documentary premiere in London, she walked the carpet beside Beyoncé while holding the Aupen Purpose Bag in Noir.

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Lindsay Lohan

And the most recent celeb to wear a newer Purpose style is none other than Lindsay Lohan. The Irish Wish star opted for the brand’s Purpose Chain style (sans the detachable chain strap) in blush pink to complement her monochromatic look at a Clarins product launch party on March 15. Still on the affordable end of the spectrum, this style costs $200.

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Gabrielle Union

Gabrielle Union is also a fan of the brand. You could spot the actress with Aupen’s newer (and larger) Purpose Deluxe in black at Kendrick Lamar’s Super Bowl party. And just before that, Union wore the Joy Bag in the currently out-of-stock white colorway for a pre-Golden Globe party.

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Gabrielle Union

In mid-September, the actress was also seen carrying Aupen's new-and-improved Fearless Re-Edition Bag in a stunning shade of olive, while before that, she sported a white iteration of the brand's same asymmetric bag.

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Ashley Park

But wait, the Purpose celeb-mania doesn’t end there! The Purpose Ice iteration of the bag features sparkly rhinestones and dangling crystals. Perfect for glamorous nighttime looks, this style has been worn by quite a few celebs, including Emily In Paris star Ashley Park, who wore it during Copenhagen Fashion Week.

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Rita Ora

Rita Ora wore the Purpose Ice Bag for some BTS shots before and after her 2023 MTV VMAs appearance last September. The sparkly bag perfectly complemented her silver crystal platform boots.

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Selena Gomez

Selena Gomez is another star who brought out the very same Aupen Purpose Ice Bag for the VMAs. The singer-actor-entrepreneur was spotted wearing the sparkle-adorned bag to an after-party.

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The triple threat has since worn another sparkly Aupen bag. In late November, Gomez took on Paris and paired two different all-black looks with the Miracle Ice Bag, whose dazzling Zirconia stones amped up the glamour.

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Kylie Jenner

Now let’s bring it back to the beginning. One of the OG celebrities seen wearing an Aupen bag was Kylie Jenner back in November 2022. She wore the original, sold-out Fearless style, which has since been reimagined as the Fearless Re-Edition Bag.

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Jennifer Lawrence

Jennifer Lawrence is also a fan of the Fearless Re-Edition, spotted wearing it out for everyday NYC street style looks on several occasions. The actress’ go-to Aupen bag is currently out of stock in Noir, but you can join the waitlist to know when the coveted style is back.

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This article was sincerely referred from REFINERY29
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