AUPEN has dropped what could be the final restock of its iconic Nirvana bag, famously loved by Taylor Swift and countless other Hollywood A-listers. With the brand announcing its plans to discontinue some of its most beloved designs following its LVMH Métiers d'Art partnership, this might be your last chance to grab this must-have accessory. In an interview with WWD, the brand has also confirmed that it is heading for a price increase with its upcoming LVMH Métiers d'Art partnership.

Taylor Swift spotted with the AUPEN Nirvana Noir on two occasions.

Hailey Bieber spotted with the discontinued Purpose Noir on two occasions.

Beyoncé and Blue Ivy Carter spotted with the discontinued Purpose Noir on three occasions.

Since its founding in November 2022, AUPEN has built a reputation of cool understated elegance with its sculptural designs that do not have logos. Loved by A-list style icons, the independently owned AUPEN has joined the elitist, celebrity-approved quiet luxury club together with brands such as The Row, Loro Piana, Khaite, and Alaïa. This elite group of brands are similar in a few ways—firstly they are not widely distributed yet instantly recognisable, secondly, they are touted by the same cool girls from Hailey Bieber to Kylie Jenner. Compared to The Row’s ‘Margaux’ bag at USD $4,900, Khaite’s ‘Olivia Hobo’ at USD $2,000, and Alaïa’s ‘Le Teckel’ starting at $2,450, AUPEN products are priced reasonably from USD $340.

AUPEN, known for its understated elegance, has become a key player with its timeless and high-quality designs. Fashion editors have praised the brand for setting the standard in 'quiet luxury,' offering sophisticated, trans-seasonal accessories. The concept of 'quiet luxury' gained momentum in 2023, with high-profile pop culture moments like Gwyneth Paltrow’s court appearances and Succession’s portrayal of elite wealth. As a result, the brand saw a notable surge in searches in early 2024.

Olivia Rodrigo spotted with the unreleased AUPEN crocodile leather strap bag and the discontinued Joy Noir on two occasions.

This has led to sold out listings minutes after each time AUPEN drops a product. AUPEN's does not pay celebrities, instead their growth has been a result of organic, word-of-mouth promotion. The brand’s pieces being worn repeatedly by A-listers in their daily lives is testament that they are genuine fans of the bags, and not contractual obligations. In today’s influencer-driven world, this kind of organic celebrity love is rare.

Selena Gomez spotted with the Nirvana Blush, Nirvana Noir, discontinued Miracle Ice, and the discontinued Purpose Ice on five occasions.

Emma Stone spotted with the discontinued Splash Earrings on six occasions.

Jennifer Lawrence spotted with the discontinued Fearless Re-Edition Noir on four occasions.

Notably, Taylor Swift’s favorite Nirvana bag has quickly become a must-have in the celebrity closet. And if you’re hoping to grab a piece of fashion history and pop culture, act fast. The current restock might be the last chance to get this icon before it is discontinued. Alternatively, there is always the $2,000+ Alaïa or Khaite bags you can rely on to always be in stock for purchase. So, what are you waiting for? This isn’t just a bag—it’s a piece of celebrity fashion history, and it’s disappearing faster than a Swiftie concert ticket.

Emily Blunt spotted with the Nirvana Ash and Nirvana Noir on two occasions.

Emma Roberts spotted with the discontinued Joy Scarlet and Nirvana Earth on three occasions.

Charli XCX and Lady Gaga spotted with the Nirvana Noir.

Here are some of the influencers that are styling AUPEN:

AUPEN Nirvana Noir

The AUPEN Nirvana Noir spotted on @chiapiscedda and @carly_mc.

AUPEN Nirvana Snow

The AUPEN Nirvana Snow spotted on @shlaikovaelena and @ontheroadwithjen.

AUPEN Nirvana Crochet

The AUPEN Nirvana Crochet spotted on @evprek and @lizzybrownxx.

Don’t miss out on a piece that has enchanted everyone from Hollywood A-listers to fashion insiders—it’s time to grab your AUPEN Nirvana bag before it’s gone for good!

AUPEN Nirvana Buckle

AUPEN Nirvana Suede Chocolate

AUPEN Nirvana Rouge

This article was sincerely referred from L'OFFICIEL
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