FASHION
Taylor Swift’s Fav Brand AUPEN Reveals Founder Ahead of LVMH Paris Debut
Luxury’s new Handbag Prince is finally revealed.
11.28.2024
An official portrait of AUPEN founder Nicholas Tan
The wait is over, Swifties and AUPEN fans alike! Taylor Swift’s favourite AUPEN bag has just been restocked, but word on the street is that this may be your last chance to snag one. Known for its sleek, sculptural designs and perfect balance of functionality and style, AUPEN has already made waves across Hollywood, with customers and editors raving about the quality and functionality of their designs.
An official portrait of AUPEN founder Nicholas Tan
After months of whispers and speculation, AUPEN’s secretive founder has been revealed—and let’s just say he’s no stranger to the spotlight. Nicholas Tan, Singapore’s former golden boy in the pool, has gone from swim trunks to sleek leather bags in a transformation that’s caught the industry off-guard.
Nicholas Tan in a Dolce & Gabbana campaign in Spring 2014.
AUPEN founder Nicholas Tan with Tanneries Roux's Benjamin Fumat in France.
Nicholas isn’t just a trailblazer with a proven track record; he’s a former Southeast Asian Games champion, a face of Dolce&Gabbana’s global campaigns, and the visionary behind AUPEN, the buzzy brand that has charmed Taylor Swift, Lady Gaga, Olivia Rodrigo, Jennifer Lawrence, and Selena Gomez. Just when we thought AUPEN’s mystery factor couldn’t be more intriguing, Nicholas is set to announce AUPEN’s highly anticipated partnership with LVMH Métiers d’Art—a new chapter in AUPEN’s ascent that has the industry buzzing.
Taylor Swift spotted with the AUPEN Nirvana Noir (US $420) alongside Travis Kelce, and Selena Gomez with the AUPEN Miracle Ice.
Olivia Rodrigo spotted with an unreleased AUPEN crocodile bag, and Lady Gaga with the AUPEN Nirvana Noir (US $420).
Hailey Bieber and Beyoncé spotted with the
Kylie Jenner spotted with the AUPEN Fearless Noir and Jennifer Lawrence with the Fearless Re-edition Noir.
With fans like Taylor Swift and Hailey Bieber on board, AUPEN’s Nirvana bag has quickly become a must-have in the celebrity closet. And if you’re hoping to join the AUPEN club, act fast. The current restock might be the last chance to get this icon before its elevated production means higher prices and discontinuation of certain styles.
Here are some of the influencers that are styling AUPEN:
The AUPEN Nirvana Noir (US $420) spotted on @chiapiscedda and @carly_mc.
The AUPEN Nirvana Snow (US $420) spotted on @shlaikovaelena and @ontheroadwithjen.
AUPEN Nirvana Crochet (US $340)
The AUPEN Nirvana Crochet (US $340) spotted on @evprek and @lizzybrownxx.
Don’t miss out on a piece that has enchanted everyone from Hollywood A-listers to fashion insiders—it’s time to grab your AUPEN Nirvana bag before it’s gone for good!
AUPEN Nirvana Buckle (US $480)
This article was sincerely referred from L'OFFICIEL
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