Hollywood's New It Bag Is Surprisingly Affordable — Shop Yours Here
By Yerin Kim
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It's not often celebrities wear accessible and affordable items that us normies can shop. So when they do offer that rare opportunity, we recommend you run to purchase. That's the case with Aupen, the sustainable bag brand that's quickly become Hollywood's accessory of choice. Everyone from Gabrielle Union and Hailey Bieber to Zaya Wade and Olivia Rodrigo has been seen carrying purses from the Brooklyn- and Singapore-based designer, known for its asymmetrical designs crafted with vegan leather. The lineup of uniquely shaped bags costs anywhere from $120 to $490, with most celebrity-favorite styles falling in the middle of the range.
Back in November 2022, Union and Kylie Jenner were some of the first celebrities spotted with Aupen's Fearless bag, a baguette-style purse with a crescent curve. Since then, others have followed suit. At Rhode's UK launch party in June, Bieber accessorized her sequined silver dress with a sleek Purpose purse, while Selena Gomez chose the flashier Purpose Ice design for her "Single Soon" music video in August and again at a VMAs afterparty. Most recently, for her first public outing with Travis Kelce ahead of their surprise "Saturday Night Live" cameos, Taylor Swift completed her casual outfit with the Nirvana, which features a slouchy body and braided strap.
While stars have reached for the emerging brand's Purpose, Nirvana, and Fearless styles in black colorways in particular, Aupen's offerings also include more sculptural designs and a variety of bright colors. The handbags are inspired by fukinsei, a Japanese aesthetic concept that celebrates asymmetry and irregularity.
Ahead, see how stars like Swift, Jenner, and Union styled the midrange bags, and shop their exact items. They may not be inexpensive, but they're certainly more affordable than the usual celebrity-loved designer items that cost more than your monthly rent.
Selena Gomez Carrying an Aupen Bag
At a VMAs afterparty in September, Gomez dressed up her purple corset minidress from Undone by Kate with the sparkly Aupen Purpose Ice ($240). The same fringe accessory also made an appearance in her "Single Soon" music video.
Aupen Purpose Ice
Gabrielle Union Carrying an Aupen Bag
Union was spotted outside her hotel in NYC carrying the Aupen Fearless Re-Edition in Olive ($340), which she paired with a striped blazer and black trousers.
Aupen Fearless Re-Edition in Olive
Kylie Jenner Carrying an Aupen Bag
Jenner was one of the first to bring the brand into the spotlight in November 2022. While the exact bag she wore with her black coat and baggy jeans is currently unavailable, the style has since relaunched as the Aupen Fearless Re-Edition in Noir ($340).
Aupen Fearless Re-Edition in Noir
Taylor Swift Carrying an Aupen Bag
For her first public date night with Kelce, Swift wore a Versace corset top, an oversize plaid coat, and the Aupen Nirvana in Noir ($340).
Hailey Bieber Carrying an Aupen Bag
Bieber has carried her glossy Aupen Purpose in Noir Black ($180) on numerous occasions, one of which was the Rhode UK launch party in May.
Gal Gadot Carrying an Aupen Bag
In July, Gadot attended the "Barbie" premiere in a leather JW Anderson minidress, accessorizing with the Aupen Purpose in Snow ($180).
Aupen Purpose in Snow
Zaya Wade Carrying an Aupen Bag
Wade completed her chic Miu Miu outfit with Aupen's Mini Fearless x Vogue bag. Though the blue style is now sold out, the Aupen Nirvana in Snow ($340) is a similar alternative.
Aupen Nirvana in Snow
Christine Quinn Carrying an Aupen Bag
Quinn posed in the streets of LA wearing undone jean shorts, a cropped white top, and a leather trench coat with exaggerated shoulders. She finished the look with the
Alix Earle Carrying an Aupen Bag
At Miami's Formula 1 Grand Prix, Earlie contrasted her all-white outfit with the Aupen Purpose in Noir Black ($180).
Lucy Hale Carrying an Aupen Bag
Hale sat front row at the Altuzarra show during New York Fashion Week, clutching the stylish Aupen Nirvana in Noir ($340).
Tracee Ellis Ross Carrying an Aupen Bag
Ross hosted a Pattern Beauty dinner in a sleek, full-leather look with her matching Aupen Purpose in Noir Black ($180).
Dakota Johnson Carrying an Aupen Bag
With her Aupen Purpose in Noir Black ($180) in hand, Johnson smiled for cameras at the LA screening of "Slip."
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