FASHION

Exclusive: Aupen's New Bag Is Destined for Celebrity Street Style

Pop girls could all agree on its first design—even if their personal styles conflicted. Now, the brand is back with an even more elevated creation.

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(Image credit: Aupen; Getty Images)

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By Halie LeSavage Published 19 hours ago

 in News

Aupen has never needed dozens of new bags to keep celebrities interested. While some designers trot out slightly modified styles every few months (or weeks)—with color, logo, and clasp adjustments that are barely perceptible to the naked eye—Aupen's single "Nirvana" style has steadily appeared in wardrobes from Taylor Swift to Charli XCX to Beyoncé since debuting in November 2022. The braided handle and asymmetric compartment are the one thing Grammy nominees with warring personal styles and personalities can seem to agree on. Anyone, whether they lean toward preppy trench coats or "club classic" faux furs and crop tops, can carry Aupen's bag.

As much as they love the soft leather and gold charm detail, all those girls might come to agree on another point soon. They could use some extra variety beyond what founder Nicholas Tan cheekily called the "Taylor bag." So meeting with me over breakfast in Paris last November, Tan revealed what legions of It girls can discover for their wardrobes today: Aupen's second-ever silhouette, aptly named the "Renaissance."

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Aupen skyrocketed to online success with placements on the arms of Taylor Swift, Beyoncé, and Charli XCX.
(Image credit: Getty Images)

The new style looks like the Nirvana bag's grown-up sibling—even if it was created a few years later. While the Nirvana is compact for party girls to carry out at night, the Renaissance has the proportions and aura of a daytime style. (Particularly, for ladies who get photographed lunching at Balthazar or the Odeon.) It has a larger compartment and a smooth, exaggerated top handle, with an asymmetrically curved top. A sleek gold bar arcs beneath the handle. It arrives in four shades of creamy leather—black, white, saddle brown, and blue—and is now available on request through the label's website.

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Aupen today reveals the "Renaissance," its second bag silhouette.
(Image credit: Aupen)

At a first glance, I could immediately envision the Renaissance bag making the morning talk show rounds with an Anya Taylor-Joy or Selena Gomez. What I couldn't see—and had to learn through speaking with Tan—was how the craftsmanship had leveled up along with the design.

The Renaissance name isn't an accident; it's a nod to how Aupen has grown and evolved since its first bag became a paparazzi staple. The label has entered a partnership with luxury conglomerate LVMH's Métiers d’Art, to produce its bag charms in a workshop employed by the likes of Schiaparelli and Saint Laurent. Its leather is now sourced and assembled via Tanneries Roux, the oldest tannery in France.

"We're really elevating the quality and the craftsmanship that our team has focused on," Tan says. "That's what has driven our repeat customers to keep coming back." It's not just that celebrities love how the bags look; it's that they stand up to real life.

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The Renaissance bag arrives in four colors, including this trendy cobalt blue and classic saddle brown.
(Image credit: Aupen)

The underlying design ethos hasn't changed from old bag to new bag. While Aupen wants to dress modern, elegant women, there's not a specific person on the brand's mood board. (Not even the woman for whom Renaissance is now shorthand: Beyoncé.) "We envision them as sculptures sitting on a table, and then we make them into bags," Tan says.

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While the celebrities who've worn Aupen bags have entirely different personal styles, they've found common ground in the asymmetric shape and high-quality leather.
(Image credit: @beyonce)

Between the array of colors and the versatile shape, there's little doubt the Renaissance will make it back to Bey—and probably to Taylor, Charli, and Olivia Rodrigo, too.

"We are so happy that the celebrities truly love and use our products in their daily lives, and I think that really is a testament to our brand," Tan says. If that many women can unite around Aupen's styles, who are we to disagree?

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Halie LeSavage

Senior Fashion & Beauty News Editor

Halie LeSavage is the senior fashion and beauty news editor at Marie Claire, where she assigns, edits, and writes stories for both sections. Halie is an expert on runway trends, celebrity style, emerging fashion and beauty brands, and shopping (naturally). In over seven years as a professional journalist, Halie’s reporting has ranged from fashion week coverage spanning the Copenhagen, New York, Milan, and Paris markets, to profiles on industry insiders like celebrity stylist Molly Dickson, to breaking news stories on noteworthy brand collaborations and beauty product launches. (She can personally confirm that Bella Hadid’s Ôrebella perfume is worth the hype.) She has also written dozens of research-backed shopping guides to finding the best tote bags, ballet flats, and more. Most of all, Halie loves to explore what style trends—like the rise of emotional support accessories or TikTok’s 75 Hard Style Challenge—can say about culture writ large. She also justifies almost any purchase by saying it’s “for work.”
Halie has previously held writer and editor roles at Glamour, Morning Brew, and Harper’s Bazaar. She has been cited as a fashion and beauty expert in The Cut, CNN Underscored, and Reuters, among other outlets, and appears in newsletters like Selleb and Self Checkout to provide shopping recommendations. In 2022, she earned the Hearst Spotlight Award for excellence and innovation in fashion journalism. She holds a Bachelor’s Degree in English from Harvard College. Outside of work, Halie is passionate about books, baking, and her miniature Bernedoodle, Dolly. For a behind-the-scenes look at her reporting, you can follow Halie on Instagram and TikTok.

This article was sincerely referred from Marie Claire.
View the original article here.

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