News, Style

The Gift of Nirvana Is in the Name of AUPEN’s It Bag

In partnership with LVMH Métiers d’Art, AUPEN’s Nirvana bag is a masterclass of style embraced by everyone’s favourite A-list celebrities.

By Men's Folio

December 20, 2024

The idea of the It bag has always been tethered to the cultural currents of its time. From the Gucci Jackie worn by jet-setters in the 1960s to the turn-of-the-millennium opulence of Dior’s Saddle, the narrative of the It bag is one of reinvention and a reflection of both the zeitgeist and shifting aspirations. It poses the question: what is the It bag of the 2020s?

It bags often originate in the orbit of It girls, with a roster that includes Mulberry’s Alexa, Hermès’ Birkin and Prada’s Cleo, that may read like a who’s who of style staples for the fashion elite. While the It bag alphabet is likely to be complete, the letter ‘N’, certainly stands for AUPEN’s Nirvana bag.

The Nirvana bag stands out through quiet refinement—a feat that is far easier to aspire than achieve. Yet it is one that the Singaporean brand’s founder, Nicholas Tan, has accomplished. In partnership with LVMH Métiers d’Art in July, the minimalist bag has epitomised an uncompromising standard of craftsmanship. From its precise stitching to the refined details, every element of the Nirvana bag is subjected to the same quality control standards upheld by brands like Hermès and Louis Vuitton. The result is a bag that is understated, elegant, and free of conspicuous branding.

Adding to its allure, the Nirvana bag’s braided handle is sculptural yet practical, while the subtle gold hardware provides a discreet touch of luxury. What truly elevates it to ‘It’ status, however, is its departure from the traditional rectangular silhouette of bags. Embracing an asymmetrical design, the bag asserts itself as a bold, modern statement piece.

Yet, as with all great accessories, style alone is not enough. An exceptional bag should prove its utility and the Nirvana bag excels on this front. Its compact proportions can accommodate the daily essentials without distorting its structure and offers an unparalleled versatility that speaks to all styles.

This is not a mere concept but put to the test by A-list celebrities—Taylor Swift, Charli XCX, and Lady Gaga, whose endorsement has propelled the Nirvana bag to peak popularity. Whether stepping out of a car or strutting down the streets, the bag is not bound by context or aesthetic, making it a true chameleon in any wardrobe.

While the It bags from fashion’s upper echelons often come with price tags that make them out of reach for the everyday consumer, AUPEN offers accessibility without sacrificing quality. Priced between $463 and $572, the Nirvana bag occupies the sweet spot of being positioned above fast fashion, yet well below the costs of heritage luxury brands. This blend of craftsmanship and accessibility sets the Nirvana bag apart, offering a rare alternative in an industry where quality is often reserved for those with deep pockets.

AUPEN presents a form of luxury that resonates with the times. For those in search of a gift that exudes sophistication without breaking the bank, the Nirvana bag is one that is as thoughtful as it is chic.

For more information on AUPEN, visit this link.

This article was sincerely referred from MEN'S FOLIO.
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