Published Jan. 12, 2024, 6:34 p.m. ET
Emma Stone selected Aupen's just-launched jewelry for her AFI Awards Luncheon look.
Getty Images; Aupen
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When it comes to racking up celebrity admirers in record time, few brands have it in the bag quite like Aupen. And now, with the launch of its new earring collection, the Brooklyn-based brand is coming for Hollywood’s jewelry boxes, too. Emma Stone became the first celebrity to rock the budget-friendly bling on Friday, stepping out at the 2024 AFI Awards Luncheon in Aupen’s delicate gold vermeil Splash earrings ($340). And while the star-studded event took place at the Four Seasons, Aupen’s accessories will cost you far less than a luxury stay; Stone’s earrings also come in sterling silver and gold gilded versions, both of which ring in at just $140.
If the brand’s track record is any indication, it’s only a matter of time before more stars start sparkling in its jewelry designs.
With far smaller price tags than stars’ Birkins and Bottega Veneta totes, the label’s purses have caught on with a slew of A-listers since Kylie Jenner first carried the Fearless bag ($340) on a 2022 stroll.
In 2023, Taylor Swift brought her Nirvana bag ($340) to both Jack Antonoff’s wedding rehearsal dinner and a date with Travis Kelce, while Selena Gomez carried her crystal-covered Miracle bag ($280) twice in the same weekend.
Celebrities like Hailey Bieber and Olivia Rodrigo love this under-$200 ‘It’ bag
Taylor Swift brought her Nirvana bag on a date with Travis Kelce in October 2023.
Other Aupen devotees include Hailey Bieber, Olivia Rodrigo, Dakota Johnson, Nina Dobrev and Gal Gadot, all of whom have been spotted carrying the slanted Purpose bag ($180).
After all, when it comes to its purpose, Aupen’s known for embracing asymmetry.
“Influenced by art and architecture, we wanted to move away from the idea of perfection and embrace irregularity and to truly appreciate beauty with all its flaws,” the design team, who prefers to remain anonymous, previously told Page Six Style of its signature shapes.
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