FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Instagram + AUPEN

FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Instagram + AUPEN

Getty Images

Getty Images

FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Instagram + AUPEN

Getty Images

FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Getty Images

Instagram + AUPEN

When the Kardashian-Jenner clan wears something, it’s almost immediately regarded as sartorial brilliance. It’s just the way it works. In an unexpected Kylie Jenner move, she ditched the body-sculpting LBDs and one-piece catsuits for oversized lengthy jeans and a fur-trimmed coat while she was out and about in New York City with her sister Kendall Jenner. But the devil’s in the details. Wraparound sunglasses, multi-chain layered necklaces that draw attention to her barely-buttoned shirt, and the chicest little black bag.

Said bag in mention? The AUPEN Fearless bag in Noir Black. Shapely, structured, and sultry in its decidedly-curved silhouette, this is a contemporary take on a timeless accessory if there ever was one. Even actress Gabrielle Union was seen with the same bag in Snow while she was out in New York.

The independent fashion label was actually conceived in Singapore. New-York based Singaporean Skye Tan is the Head of Product and Design while German-born designer Lydia Maurer takes on the Head of Concept.

For the uninitiated, the two are names to know in the fashion industry. Tan’s prior clients include the likes of Louis Vuitton, Paul Smith, and Stephane Rolland while Maurer was previously the creative director of Paco Rabanne. AUPEN is a meeting of minds as the brand looks to make its mark through personal authenticity and emotional openness.

Contrary to a traditional brand, they hope to create “wellness wearables” for everyday use. Instead of seeing fashion as something that’s solely reliant on aesthetics, they hope to bring more meaning and sentiment to it all. Of course, that’s not to say it falls short in its design. Their first launch reveals clean-lined accessories in 100 per cent vegan leathers with classic silhouettes offered in a beautiful range of colours. Functional and fashionable with uncompromising craftsmanship, it is all about the perfect balance of design, mobility and self-love.

Here we speak to Tan and Maurer about what it was like to bring the discussion of mental health to a fashion brand, the consideration of using 100 per cent vegan leather, and more.

You have such strong and prominent connections to the world of fashion. What was it like to walk away from that world and take a break?

Skye Tan: I’ve never thought of myself as walking away from fashion because fashion will always be a part of who I am, and it is a continuing dialogue between me and the world. I simply chose to experience other aspects of life. More importantly, working with children has taught me to grow as a person, to choose freedom over confinement, and to have the courage to choose love over hate.

What prompted that shift? And what gave you the courage to choose your own mental health and purpose separate from these experiences?

Skye Tan: As a creative person, I found it hard to detach my emotions from work. This can be unhealthy, especially in an environment where you’re competing for space on the runway and covers and then there’s also this cutthroat side of things that just makes everything so difficult. I was once told by a veteran stylist that “Fashion is a rich man’s club.” My fight for inclusivity and plus-size models back then was also met with resistance, so one night after work, with a bottle of wine under my belt, I decided to listen to my inner voice and explore the rest of what the world had to offer.

AUPEN’s purpose is an ambitious one — to challenge the taboo of mental health and encourage the liberal discussion of it. How do you bring that to a fashion brand? What are some challenges that come with this?

Skye Tan: The world can be a pretty stressful place. But there’s one thing that never fails to make me feel better — appreciating the beauty in imperfection! Our debut collection celebrates imperfection — we were born to be real, not to be perfect. Asymmetrical images have been shown to lead to feelings of openness and joyfulness because it reminds us that life is a mix of ups and downs… no matter what path we take, we will always find ourselves being uniquely different from others around us while still having some similarities too (which means you really do deserve your own spotlight sometimes). So take that deep breath; sometimes worries really do evaporate.

What is the consideration behind choosing to use 100 per cent vegan leather? What are the difficulties in working with a material like this? How important are sustainable practices to the brand?

Skye Tan: In addition to being cruel, leather’s environmental impact is incredibly high. Animal agriculture accounts for almost 20 per cent of the world’s greenhouse gas emissions and is driving the destruction of our rainforests. We believe that fashion can be luxurious without using real leather or fur. In addition to sustainability, we also vet our factories to ensure that they do not use child labour or sweatshop practices. Transparency and sustainability are core values of our brand.

What is your favourite piece from the collection?

Lydia Maurer: My favourite piece of this debut collection is the Fearless bag in Açai Purple. Its smooth material and asymmetrically streamlined silhouette really speak for how I see AUPEN. It is the idea of a celebration of being one-of-a-kind that evokes a sense of realness which I love. The striking colour gives a pop to any outfit; you can wear it at any time of the day, casually or formally yet looking ever so stylish!

Shop Now

This article was sincerely referred from Elle.
View the original article.

TAGS -  AUPEN  FASHION BRAND  FASHION NEWS   KYLIE JENNER   LUXURY FASHION

When the Kardashian-Jenner clan wears something, it’s almost immediately regarded as sartorial brilliance. It’s just the way it works. In an unexpected Kylie Jenner move, she ditched the body-sculpting LBDs and one-piece catsuits for oversized lengthy jeans and a fur-trimmed coat while she was out and about in New York City with her sister Kendall Jenner. But the devil’s in the details. Wraparound sunglasses, multi-chain layered necklaces that draw attention to her barely-buttoned shirt, and the chicest little black bag.

Said bag in mention? The AUPEN Fearless bag in Noir Black. Shapely, structured, and sultry in its decidedly-curved silhouette, this is a contemporary take on a timeless accessory if there ever was one. Even actress Gabrielle Union was seen with the same bag in Snow while she was out in New York.

The independent fashion label was actually conceived in Singapore. New-York based Singaporean Skye Tan is the Head of Product and Design while German-born designer Lydia Maurer takes on the Head of Concept.

For the uninitiated, the two are names to know in the fashion industry. Tan’s prior clients include the likes of Louis Vuitton, Paul Smith, and Stephane Rolland while Maurer was previously the creative director of Paco Rabanne. AUPEN is a meeting of minds as the brand looks to make its mark through personal authenticity and emotional openness.

Contrary to a traditional brand, they hope to create “wellness wearables” for everyday use. Instead of seeing fashion as something that’s solely reliant on aesthetics, they hope to bring more meaning and sentiment to it all. Of course, that’s not to say it falls short in its design. Their first launch reveals clean-lined accessories in 100 per cent vegan leathers with classic silhouettes offered in a beautiful range of colours. Functional and fashionable with uncompromising craftsmanship, it is all about the perfect balance of design, mobility and self-love.

Here we speak to Tan and Maurer about what it was like to bring the discussion of mental health to a fashion brand, the consideration of using 100 per cent vegan leather, and more.

You have such strong and prominent connections to the world of fashion. What was it like to walk away from that world and take a break?

Skye Tan: I’ve never thought of myself as walking away from fashion because fashion will always be a part of who I am, and it is a continuing dialogue between me and the world. I simply chose to experience other aspects of life. More importantly, working with children has taught me to grow as a person, to choose freedom over confinement, and to have the courage to choose love over hate.

What prompted that shift? And what gave you the courage to choose your own mental health and purpose separate from these experiences?

Skye Tan: As a creative person, I found it hard to detach my emotions from work. This can be unhealthy, especially in an environment where you’re competing for space on the runway and covers and then there’s also this cutthroat side of things that just makes everything so difficult. I was once told by a veteran stylist that “Fashion is a rich man’s club.” My fight for inclusivity and plus-size models back then was also met with resistance, so one night after work, with a bottle of wine under my belt, I decided to listen to my inner voice and explore the rest of what the world had to offer.

AUPEN’s purpose is an ambitious one — to challenge the taboo of mental health and encourage the liberal discussion of it. How do you bring that to a fashion brand? What are some challenges that come with this?

Skye Tan: The world can be a pretty stressful place. But there’s one thing that never fails to make me feel better — appreciating the beauty in imperfection! Our debut collection celebrates imperfection — we were born to be real, not to be perfect. Asymmetrical images have been shown to lead to feelings of openness and joyfulness because it reminds us that life is a mix of ups and downs… no matter what path we take, we will always find ourselves being uniquely different from others around us while still having some similarities too (which means you really do deserve your own spotlight sometimes). So take that deep breath; sometimes worries really do evaporate.

What is the consideration behind choosing to use 100 per cent vegan leather? What are the difficulties in working with a material like this? How important are sustainable practices to the brand?

Skye Tan: In addition to being cruel, leather’s environmental impact is incredibly high. Animal agriculture accounts for almost 20 per cent of the world’s greenhouse gas emissions and is driving the destruction of our rainforests. We believe that fashion can be luxurious without using real leather or fur. In addition to sustainability, we also vet our factories to ensure that they do not use child labour or sweatshop practices. Transparency and sustainability are core values of our brand.

What is your favourite piece from the collection?

Lydia Maurer: My favourite piece of this debut collection is the Fearless bag in Açai Purple. Its smooth material and asymmetrically streamlined silhouette really speak for how I see AUPEN. It is the idea of a celebration of being one-of-a-kind that evokes a sense of realness which I love. The striking colour gives a pop to any outfit; you can wear it at any time of the day, casually or formally yet looking ever so stylish!

Shop Now

This article was sincerely referred from Elle.
View the original article.

TAGS -  AUPEN  FASHION BRAND  FASHION NEWS   KYLIE JENNER   LUXURY FASHION

FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Getty Images

When the Kardashian-Jenner clan wears something, it’s almost immediately regarded as sartorial brilliance. It’s just the way it works. In an unexpected Kylie Jenner move, she ditched the body-sculpting LBDs and one-piece catsuits for oversized lengthy jeans and a fur-trimmed coat while she was out and about in New York City with her sister Kendall Jenner. But the devil’s in the details. Wraparound sunglasses, multi-chain layered necklaces that draw attention to her barely-buttoned shirt, and the chicest little black bag.

Said bag in mention? The AUPEN Fearless bag in Noir Black. Shapely, structured, and sultry in its decidedly-curved silhouette, this is a contemporary take on a timeless accessory if there ever was one. Even actress Gabrielle Union was seen with the same bag in Snow while she was out in New York.

The independent fashion label was actually conceived in Singapore. New-York based Singaporean Skye Tan is the Head of Product and Design while German-born designer Lydia Maurer takes on the Head of Concept.

For the uninitiated, the two are names to know in the fashion industry. Tan’s prior clients include the likes of Louis Vuitton, Paul Smith, and Stephane Rolland while Maurer was previously the creative director of Paco Rabanne. AUPEN is a meeting of minds as the brand looks to make its mark through personal authenticity and emotional openness.

Contrary to a traditional brand, they hope to create “wellness wearables” for everyday use. Instead of seeing fashion as something that’s solely reliant on aesthetics, they hope to bring more meaning and sentiment to it all. Of course, that’s not to say it falls short in its design. Their first launch reveals clean-lined accessories in 100 per cent vegan leathers with classic silhouettes offered in a beautiful range of colours. Functional and fashionable with uncompromising craftsmanship, it is all about the perfect balance of design, mobility and self-love.

Here we speak to Tan and Maurer about what it was like to bring the discussion of mental health to a fashion brand, the consideration of using 100 per cent vegan leather, and more.

You have such strong and prominent connections to the world of fashion. What was it like to walk away from that world and take a break?

Skye Tan: I’ve never thought of myself as walking away from fashion because fashion will always be a part of who I am, and it is a continuing dialogue between me and the world. I simply chose to experience other aspects of life. More importantly, working with children has taught me to grow as a person, to choose freedom over confinement, and to have the courage to choose love over hate.

What prompted that shift? And what gave you the courage to choose your own mental health and purpose separate from these experiences?

Skye Tan: As a creative person, I found it hard to detach my emotions from work. This can be unhealthy, especially in an environment where you’re competing for space on the runway and covers and then there’s also this cutthroat side of things that just makes everything so difficult. I was once told by a veteran stylist that “Fashion is a rich man’s club.” My fight for inclusivity and plus-size models back then was also met with resistance, so one night after work, with a bottle of wine under my belt, I decided to listen to my inner voice and explore the rest of what the world had to offer.

AUPEN’s purpose is an ambitious one — to challenge the taboo of mental health and encourage the liberal discussion of it. How do you bring that to a fashion brand? What are some challenges that come with this?

Skye Tan: The world can be a pretty stressful place. But there’s one thing that never fails to make me feel better — appreciating the beauty in imperfection! Our debut collection celebrates imperfection — we were born to be real, not to be perfect. Asymmetrical images have been shown to lead to feelings of openness and joyfulness because it reminds us that life is a mix of ups and downs… no matter what path we take, we will always find ourselves being uniquely different from others around us while still having some similarities too (which means you really do deserve your own spotlight sometimes). So take that deep breath; sometimes worries really do evaporate.

What is the consideration behind choosing to use 100 per cent vegan leather? What are the difficulties in working with a material like this? How important are sustainable practices to the brand?

Skye Tan: In addition to being cruel, leather’s environmental impact is incredibly high. Animal agriculture accounts for almost 20 per cent of the world’s greenhouse gas emissions and is driving the destruction of our rainforests. We believe that fashion can be luxurious without using real leather or fur. In addition to sustainability, we also vet our factories to ensure that they do not use child labour or sweatshop practices. Transparency and sustainability are core values of our brand.

What is your favourite piece from the collection?

Lydia Maurer: My favourite piece of this debut collection is the Fearless bag in Açai Purple. Its smooth material and asymmetrically streamlined silhouette really speak for how I see AUPEN. It is the idea of a celebration of being one-of-a-kind that evokes a sense of realness which I love. The striking colour gives a pop to any outfit; you can wear it at any time of the day, casually or formally yet looking ever so stylish!

Shop Now

This article was sincerely referred from Elle.
View the original article.

TAGS -  AUPEN  FASHION BRAND  FASHION NEWS   KYLIE JENNER   LUXURY FASHION

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FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Getty Images

FASHION

THIS LOCAL AFFORDABLE LUXURY BRAND WAS JUST SPOTTED ON KYLIE JENNER AND GABRIELLE UNION

BY FARISIA THANG
NOVEMBER 25, 2022

Getty Images