Despite it’s relatively young age, local bags and accessories brand Aupen has quickly and steadily gained a cult following, beloved by fashion aficionados around the world and seen on countless celebrity It girls including Taylor Swift, Olivia Rodrigo and Charli XCX. Each of Aupen’s bags boast an instantly-recognisable asymmetric design, with its sleek silhouette perfectly melding together functionality and elegance.

In recent news, Aupen has collaborated with LVMH Métiers d’Art, as part of the brand’s plans to shift most of its production to Paris, France. Dedicated to a shared commitment to craftsmanship, this partnership will provide the accessories brand with access to the luxury giant’s elite global ateliers, further elevating Aupen’s products to new heights of luxury. The brand will now have access to state-of-the-line production facilitates, which include farms, tanneries and metal work companies.

Product development have already begun with several LVMH entities, of which includes the Tanneries Roux—the oldest French tannery founded in 1803—and Jade Groupe—a prestigious hardware atelier renowned for creating high-performance metal accessories for world leading brands. The latter sees the release of the exclusive Lumière bag charm, a reimagined take on the brand’s signature seed charm. Made from gold-tone metal and frosted plexiglass crystal, the design celebrates the timeless allure and ilumination of Paris, all while merging the modern appeal of Aupen with the artisinal legacy of Jade Groupe.

Made from gold-tone metal and frosted plexiglass crystal, the Lumière charm is luxurious and smooth to the touch, and has a weight to it that is a testament to its quality and craft. Versatility is the name of the game with the Lumière charm, equipped with two detachable gold chains that can be used to attach it onto any of the brand’s bags, while also doubling as a possible necklace pendant given its compact size.

The Lumière bag charm produced by the brand, in collaboration with renowned metal production atelier Jade Groupe.

Courtesy of Aupen

The Lumière bag charm produced by the brand, in collaboration with renowned metal production atelier Jade Groupe.

Courtesy of Aupen

Lady Gaga carrying the Nirvana Noir.

Courtesy of Aupen

In a similar spirit, each of Aupen’s bag models—from the Nirvana to the Fearless—all posses a contemporary edge fitting of the current style zeitgeist. Every little detail is extremely well thought-out, from the asymmetric slant that allows for ease of carry on the shoulder or crook of the arm, to the capacious interior that features a slot pocket for safekeeping one’s valuables. Top that all off with a sturdy shoulder strap, buttery soft exterior and countless delectable colourways to choose from, and it is no wonder that the brand has no signs of slowing down.

This article was sincerely referred from Vogue.
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