AUPEN takes pride in building a brand that thrives on craftsmanship, integrity, and innovation. AUPEN rose to international acclaim after being spotted on some of Hollywood’s most influential figures like Jennifer Lawrence, Emma Stone, Emily Blunt, Beyonce, Selena Gomez and more — but most notably, Taylor Swift was seen carrying the Nirvana bag when she hard-launched her relationship with Travis Kelce.

Recently, AUPEN formed a strategic partnership with luxury powerhouse LVMH Métiers d’Art, and developments are currently ongoing.

Our journey towards sustainability is ever-evolving. While we continue to craft timeless pieces designed for longevity, our approach now embraces a broader spectrum of eco-friendly practices. We're integrating responsibly sourced calfskin leather, accredited by the Leather Working Group.

Our leather is sourced using 100 percent traceable, food byproducts that would otherwise be wasted. The long-standing cow traceability tradition for food safety adds to the accountability of our leather. We work exclusively with tanneries certified by the Leather Working Group, ensuring responsible environmental practices and ethical production. Our leather is designed to withstand daily wear and tear, providing long-term durability.